Digital Smokey The Bear

Ad Council


In early 2008, we were commissioned to do a digital test of the Ad Council's "Smokey The Bear" character.

These images are a few of the final tests we did after creating a fully digital version of the character, complete with rigged arms and feet. Using the latest render technology, we were able to create a lifelike fur system that integrated seamlessly with our digital environments.

This test later lead to several aired commercials...

Web | Internal Work | Corvette Stingray Configurator

Broadcast | Scion | Scion Sound Off

Print | Stuff | Band Product Visualization

Web | Design-A-Thon | November 2nd 2011

Web | Internal Works | Digital Museum

Print | Chevrolet | After Market Equipment

Web | Ford Motor Company | Ford Taurus Web Commercial

Web | Ford Motor Company | Fiesta Micro-Site

Broadcast | Chevrolet | Built Strong

Print | Ad Council | Digital Smokey The Bear