When Ford came to us in the middle of 2010, they had a new Fiesta to bring to the US market.
The problem was that not a single one of the American-Spec cars was actually built yet. Their problem was our opportunity.
Over the course of a 2 week long shoot in New York City, over 21,000 photos were taken. These shots, along with the immense amount of information collected, gave us the ability to let us swap out the Euro-Spec car that we shot with the American one you see to the left.
The work was for the micro-site located on Ford's main web presence. It included a cutting edge 36-image 360 degree spin around the car. Each image was from a different street in downtown Manhattan!
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Web | Design-A-Thon | November 2nd 2011
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