Ford Taurus Web Commercial

Ford Motor Company

Web

In early 2011, Ford needed a small set of web-based commercials to capitalize on their all new Taurus sedan.

The trick was that they needed to have a half way break-out, so they could insert additional footage between the 2 videos. Digital camera work to the rescue! We started off with flying into the closed car in a smooth movement, and headed over to the dash board; suddenly were outside the tailpipe and whipping around the car. It was a great project overall.